To build a great business, your team needs to be aligned on sales and marketing fundamentals - the core markets you target, the personas you sell to, and the value framework of your offering. You’d be surprised by how many companies think they’ve mastered these basics, but have only scratched the surface. Virtually everything your teams build will spawn from these three foundational items.
Aligning sales and marketing teams is one of the most powerful force multipliers we’ve seen in our businesses - how can you expect your teams to perform at their highest potential if goals and compensation are not aligned? That being said, actually achieving this is one of the more challenging aspects of building a business. We’ve found a variety of approaches that foster this mindset.
A well laid-out and communicated sales process is often an overlooked area of opportunity at many bootstrapped companies. By defining a clear, buyer-driven sales process, best-in-class sales teams can focus on the highest quality, most likely to close prospects, which helps eliminate the dreaded four letter word - HOPE - from the process.
Let’s be honest - sales reps hate using CRMs. We’ve been in their shoes before and understand how useless CRMs can feel if they are not tracking the right parts of the process or reporting effectively and transparently. Our team knows how to build systems that your team can’t live without (and as a bonus - may actually love).
How much time have you spent discussing your pricing model over the last 12 months - an hour or two? Pricing is often neglected and relegated to the bottom of the priorities list, but nailing your strategy can have a tremendous impact on your company’s success.
We’re looking for company #14 to partner with. Your success will make a direct impact on our own firm’s success - we are in this for the long haul.
Most, but not all, of our current and prior investments have executed an M&A strategy with our help. With the right partner, M&A can accelerate product roadmaps or open doors to new customers, geographies, and markets.
In a growing bootstrapped company, hiring the right person can be a make-or-break decision. We can help you identify hiring needs, engage the best resources, filter stacks of applicants, and get prospective hires excited to join your company.
